Apple has released two new iPhone ads that continue the ‘If You Don’t Have an iPhone’ theme. The two new ads highlight FaceTime and AirPlay – as great features you can only get on an iPhone. It strikes me as a more than a little ironic that FaceTime is featured in this way – as […]
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Two New ‘If You Don’t Have an iPhone’ Ads Feature FaceTime and AirPlay

Jul 11th 2011 by

Apple has released two new iPhone ads that continue the ‘If You Don’t Have an iPhone’ theme.

The two new ads highlight FaceTime and AirPlay – as great features you can only get on an iPhone. It strikes me as a more than a little ironic that FaceTime is featured in this way – as Apple originally promised it would be a cross-platform technology, one you could use on devices other than iPhones. So far they’ve delivered nothing in that area.

I’m still not a fan of this series of iPhone ads – as I’ve said before here, I think they are a bit too much and a bit too arrogant. I think older iPhone ads were far simpler and far better – they showed off the iPhone and great apps for it, without having to say anything about if you don’t have one, well poor, poor you. The old approach seems a lot classier.

And yes I know the ‘I’m a Mac’ campaign always knocked Windows – but for me it did so with a fair bit of humor and flair. These iPhone ads don’t have that – it’s just an ‘iPhone is great, all the rest suck’ sort of vibe.

You can catch these latest iPhone ads at Apple’s YouTube channel.

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