I am a HUGE fan of Evernote. It isn’t prefect, and may not be for everybody, but I absolutely love their approach. If you have ever read their blog, or listened to their podcasts, you know how committed they are to their core values. Their free service has a lot of value, and their premium service is very affordable, and allows you to come and go without being “locked in.” They also give you complete access to all of your data outside of Evernote if you want to leave and take it all elsewhere. To me, though, the key is their commitment to never use your data for advertising or monitization purposes. They get their money from providing a great service with a lot of value. Considering how fast they are growing, this business model must be working pretty well. I just wish other “free” cloud-based services would take note.