Engadget is reporting on Apple’s business model behind iBooks 2. Just as with the App Store, Apple will take a 30% cut of the price. The price itself cannot exceed $14.99. Additionally, all iBooks Textbooks are to be exclusive to the iBookstore.
On the other hand, authors may distribute free iBooks through their own websites, but all book sales must be made through the iBookstore.
It seems that Apple is pushing to get textbooks in as many hands as possible for as low a price as possible. Granted a $500 iPad is a significant barrier to entry, but as prices drop over time, I can see this bringing once-expensive textbooks to the masses. This is a commendable effort on Apple’s part, and a great first step to breaking the textbook publisher’s stranglehold on the market. Let’s get more textbooks in more hands.
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TAGS: ibooks, ibooks 2
