We get a first look at the FitBug (not FitBit) Orb at CES 2014 along with customized KiK Plans offering coaching and training guidance. Can it separate itself from the pack of wearable fitness trackers?
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FitBug Orb fitness tracker offers tailored training programs for all [CES 2014]


If you had to do a double-take on the name, we can’t blame you. When perusing the booths at CES Unveiled we were initially drawn to FitBug because the name and branding were the spitting image of another more prominently known company that deals with personal fitness tracking. Any guesses? That would be FitBit.

While the FitBug spokesperson we spoke with was hesitant to compare the two products directly, only allowing that the FitBug Orb is among a number of similar fitness devices including those from FitBit, Jawbone, and Nike. How FitBug is attempting to differentiate itself is through their KiK Plan coaching programs (but obviously not through their name or the font used to depict it).


KiK Plans are 12 week coaching and diet programs that are loaded into the FitBug iOS app, providing tips on exercise and eating while also marking goals and achievements. The plans, which are divided into sub categories likes weight loss, general health, clinical health, and specific activities, feature cutesy names like “No More Baby Belly,” “Golf Gorgeous,” and “Sexercise.”

While the names suggest a sense of playfulness (which, we guess, is the goal here — make fitness “fun”), they are genuinely aimed at improving overall health. The FitBug Orb is the device the user wears to track their progress, and it features a variety of accessories for carrying the device, from the basic wrist strap to an underwear clip designed for women to wear under a dress or other outfit.

Will FitBug truly stand out in a market becoming increasingly crowded with wearable fitness devices? The FitBug Orb’s price of $49.95 might help with its appeal, but the company may have painted themselves into a corner with their choice of name, left to be forever confused with and overshadowed by arguably the most dominant force in personal fitness tracking.

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